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Impact of a Kalamazoo College Athletic Sponsorship

Event attendance

Rachel Dandar playing soccer.

Average per contest (2015-2016)

Local Traffic

The Kalamazoo College Athletic Fields Complex is located on West Michigan Avenue at the edge of the Western Michigan University campus. On average, over 1,060 vehicles* pass the Fields Complex each hour. In addition to College and University students and staff, this includes visitors to the University Roadhouse, Waldo’s Campus Tavern, FedEx Office Print & Ship Center, St. Thomas More Catholic Church, Jimmy John’s, and other local businesses.


Kalamazoo College has over 1,400 students and 350 staff.

Western Michigan University’s 24,000 students and 4,000 staff also pass the Kalamazoo College Athletic Field Complex on a daily basis.

Online presence

Sponsors will be recognized on the Kalamazoo College Athletics web site.

Swim instructor teaching children. Other facility uses

K’s athletic facilities are also used for

  • Camps (individual and team) for youth – high school participants
  • District and regional high school playoffs
  • Area travel teams
  • Club sports (i.e. ultimate frisbee)
  • College and community events

*estimated numbers based on City of Kalamazoo traffic counts, 2003

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