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Kalamazoo College Partners With BSN SPORTS & Nike

Graphic with logos of BSN SPORTS, Kalamazoo College, and Nike Team.

KALAMAZOO, Mich. – Kalamazoo College announced that it has entered into a multi-year partnership with Nike through BSN SPORTS to make Nike the official apparel of Hornet Athletics. BSN will also serve as the official equipment provider. The agreement, which began on July 1, 2020 is part of BSN SPORTS Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club, and staff apparel and equipment to all D1, DII, D3, NJCAA, and NAIA schools. 

"We look forward to enhancing our partnership with BSN SPORTS by making Nike the official apparel of Kalamazoo College Athletics," said Becky Hall, Kalamazoo College Director of Athletics. "We are excited to be able to outfit our teams with the highest quality uniforms, apparel, and gear in an effort to provide our student-athletes and coaches with the best possible opportunities and experiences."

Nike will serve as the exclusive outfitter for all 18 Hornets varsity sports teams. The multi-year agreement includes numerous incentives in the form of discounts and rewards, along with incentives for on-field achievements and additional marketing and promotional opportunities.

"We are excited to partner with Kalamazoo College and Nike in elevating the performance and impact of their athletics program. This strategic partnership provides the finest apparel and athletic products to the Hornets athletic teams and benefits each student-athlete representing the community on the athletic field or court," said Todd Northrop, Collegiate Select Vice President. "We are proud to be their partner and pleased that we can elevate the student-athlete experience."


Nike, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. Wholly owned Nike, Inc. subsidiaries include Converse Inc., which designs, markets, and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. 


BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit